Twitter

I tweet 10-20 times per week on average. But I’m far more active on Twitter when I attend conferences. At conferences, I write as many as 300 tweets over two days. I use conference hashtags to share my thoughts, generate discussion, and disseminate others’ work. Conference tweeting is a way to electronically meet other attendees and have an online conversation with them. I try to use live-tweeting etiquette as much as possible.

Along with tweeting, I normally take notes on my laptop during conference presentations. Lately, along with my usual conference tweets, I have been writing what I call tweetnotes. These are tweet threads I write by tweeting my notes and threading together replies. The tweets become my notes, hence the term tweetnotes.

Before creating tweetnotes, I used to write a dozen or more discrete tweets during presentations. But I can thread tweetnotes together, meaning they can be saved as a narrative instead of a basketful of discrete tweets. In the past, I would scan through old tweets to find tweets from a specific presentation. Now, I just save or embed the tweetnote links and I can easily access the entire thread. Here are a few examples from the annual Qualitative Health Research conference I just attended.

Tweetnotes are useful for me and for others. For example, when I finish a tweetnote I will often retweet it with a summary of the presentation I attended. The presenter, conference organizers, and other audience members can now interact with either individual tweets or to the entire tweetnote. For example, CADTH retweeted my tweetnote on some presenters form their organization.

So far, I think the uptake of using tweetnotes has been well received by my network. What do you think of tweetnotes or other ways of using Twitter threads? Share your thoughts as a comment.

I’m on the train returning from Qualitative Health Research 2012 (#QHR2012). I’m feeling inspired watching the beautiful Fall colours of rural Quebec pass by my window. Perfect time to write.

Many moons ago I started a series of blog posts on a concept I termed Academic PR. My first post in this series was me waxing poetic about my observation that academic programs don’t teach students how to network, disseminate research, and discover funding opportunities, especially using the web and new media. My second post in this series was about the academic social networking website academia.edu (a site that I think has been largely subsumed by LinkedIn, but I’ll write about that another day).

BirdThis post has taken me months to write. My excuse has to do with my previous conception of what I am calling academic PR, a set of strategies for academic professionals seeking to network, disseminate research, and discover funding opportunities. I was stuck believing that academic PR has to be an individual endeavour. Yet I realized successful professionals in every field need to engage in an ongoing dialogue with others – whether that dialogue is an argument, an agreement, or, more likely, a little of both. Rather than finding ways to output your ideas to the world, successful professionals in many contexts must listen as much, if not more, than they speak. And it’s this dialogic nature of networking that makes Twitter an essential tool for academic PR.

So with those reflections in mind, I give you the five key concepts that researchers ought to know about Twitter.

Five key concepts for academic PR using Twitter:

1. I know many academics who are apprehensive about joining social networking websites. Unlike sites like Facebook and Academia.edu, Twitter content is largely public. You don’t need to create a Twitter account to know what’s happening on Twitter.

2. Twitter is searchable. Twitter stores information in a database each time a user posts content. Keywords and proper names can be used as Twitter search terms any time by any user.

3. Twitter users use hashtags (keywords followed by #) to create communities and streamline searching. For academics, the most apparent use of hashtags is to follow conversations at academic conferences (e.g., this week’s conference hashtag was #QHR2012). Learning about relevant hashtags can be a powerful way for users to plug themselves into relevant community dialogs (e.g., #cdnpse is a hashtag used for academics interested in discussing Canadian post-secondary education.)

4. Twitter data often contains hyperlinks to blogs, news stories, academic articles, or online photos and videos. Further, Twitter users often link one another’s usernames to create connections and conversations between users.

5. Twitter is a venue for enhancing the discoverability of you work or the work of others in a community that is meaningful to you. You can link your work, join meaningful conversations, and meet other users who are interested in the same things you are.

Please feel free to leave feedback, comments or concerns.